Content Set for the 2017 Wine Bloggers Conference

The content is mostly set and the Agenda is updated for the 2017 Wine Bloggers Conference.

We had 38 sessions proposed for the conference this coming year and were only able to take 13. Thank you to everyone who proposed a session, whether it made it via our alumni vote onto the agenda or not.

Please keep in mind the agenda is tentative, as we reach out to confirm the presenters who suggested each session. The agenda is also not entirely complete as we need to finalize some additional speakers, confirm sponsored wine tasting sessions, and wait for the results of the 2017 Wine Blog Awards to staff the winners panel.

But here are a few items you can look forward to:

  • We have added four 30-minute wine writing sessions to be presented by four professional writers and editors. We thought this was so important we made it an all-conference two-hour session.
  • The top rated session overall was “What Companies Want From Wine Bloggers” and we made that an all-group panel too.
  • We have three hours of breakout sessions with three sessions per hour, so nine topics from which you can choose.
  • We decide not to have an “industry” non-blogger track as we did in 2010 in Walla Walla but did select one session during each hour that was rated highly by our non-blogger alumni. So industry folks should have breakout sessions that match their interests.
  • We also decided not to have “beginner” and “advanced” sessions but will, instead, ask all our presenters to present advanced sessions. We did this, in part, because the large number of proposals allowed our alumni to select sessions naturally of interest to them.

Thank you to everyone who participated in this process, whether you suggested a session or simply voted on the options!

Call for Content and Speakers at the 2017 Wine Bloggers Conference

Speaker applications and content suggestions are now open for the 2017 Wine Bloggers Conference and will remain open until December 2nd.  We are ready to hear from you to create an exceptional schedule and content sessions for next year. If you are an expert, have a story that needs to be told, and can impart some necessary wisdom upon our community, then we want to hear from you!


You will be asked to select from among the following content categories:

  • Blogging & Social Media: There are dozens of excellent potential topics involving blogging and social media. Keep in mind 2016 will be the ninth annual Wine Bloggers Conference so we have covered many topics. Topics that will be most successful are those at an advanced level or covering new ground.
  • Business & Career: Many wine bloggers wish to launch from their blog to a part-time or full-time career in consulting, events, or even wine making.
  • Wine Industry: These sessions will not include wine pouring and can include a wide range of topics, from current trends in wine marketing to best practices for interviewing winemakers. All content should be of interest to wine bloggers and writers.

Please note this process does not include keynote speakers. Please contact us directly if you have suggestions about a keynote speaker. Also, most sessions at the Wine Bloggers Conference that involve wine take place during meals, events, or sponsored sessions. If you are interested, please contact


Everyone is free to submit suggestions, whether you have attended the Wine Bloggers Conference before or not. Please note we are not able to pay travel costs for speakers.


  • Open call for speakers: November 6 – December 2. We will accept your proposals and suggestions until December 2, 2016.
  • Session reviewDecember 5 – 9, 2016. We will review all content submissions. We do not have enough room to include all submissions and so will make decisions on which are most applicable, combine similar sessions, and edit others as we deem appropriate.
  • Alumni voting: December 9 – 15. We will ask WBC alumni to vote on submissions.
  • Content & Speaker Announcements: December 16. We will update the WBC17 agenda  and contact speakers whose sessions will be included in the conference. Speakers must pay their own travel costs.

Submit Your Content now and please remember to Register for WBC17, November 9 – 12 in Santa Rosa, California.


WBC17 Attendance on Record Pace

WBC17 attendance

Early registration for the 2017 Wine Bloggers Conference, to be held November 9 – 12 in Santa Rosa, California, is on record pace and will likely be the largest WBC ever. Consider this:

  • We have 137 people registered as of today
  • With 10 days left in the month, we are already 154% ahead of our previous record at WBC14 in Santa Barbara at the two-months-in point of time
  • We had 24 people sign up in the last 10 days and given the impending October 1 price increase, we could easily have another 24 registrations as of September 30, putting us at 161 a full 13 months before the conference

Why is this happening? Clearly the return to America’s wine center in the Sonoma/Napa region has an impact. Equally true is the 10th year anniversary next year is exciting to our alumni. We like to think, too, that our recent conferences have been excellent experiences for attendees.

Whatever the reason for the surge, come join us in 2017 and register now so you can reserve your hotel before space runs out!

WBC17 Hotel: Hyatt Vineyard Creek in Santa Rosa

hyattWe have crossed the virtual t’s and dotted the virtual i’s and so can now officially announce that our room block at the Hyatt Vineyard Creek in Santa Rosa is now open for registrations.

The Hyatt is the top-rated conference hotel in Santa Rosa on Trip Advisor, has a Four Diamond rating from AAA, and bills itself as a “Tuscan villa” within Santa Rosa. It is perfectly located only two blocks from the Railroad Square historic district and a 15-minute walk from the Russian River Brewing Company, not that you will have time to visit during the conference.

In terms of space, the Hyatt offers a 6,944 square foot ballroom and is providing us four additional rooms for our use.

Group Rate

Our group rate is $199 which is the highest rate we have ever offered to attendees of the Wine Bloggers Conference. We understand most bloggers and writers attend on their own time and their own dime, so we have always strived to keep your costs low. The reality is, this is a very good rate for Santa Rosa in November and an excellent rate for the Hyatt. A search online for rates for the similar November weekend this year shows all hotels of similar quality over $200 and the Hyatt Vineyard Creek at $299.

Room Block

Please note we have only secured a room block of 300 room nights or 90 rooms per night at this point. This is not enough rooms to meet the demand of the conference and this block will sell out. We have the ability to add rooms if they are available but the hotel only has 155 rooms in total, which itself is not enough space to accommodate everyone. So please make your reservation early.

Register Now

At the time of this writing, we have 109 people registered for the 2017 conference and are 184% ahead of last year’s registrations at this time. The capacity of the Hyatt ballroom with accompanying breakout rooms is approximately 400 attendees. We fully expect to sell out, so please register today if you have not already. Note you must be registered for the conference to secure the group room rate. The hotel will be checking room reservations against our attendance list to confirm this.

WBC17 Agenda Outline Set

WBC17We have created a draft skeleton agenda of the 2017 Wine Bloggers Conference.

You will notice we say both “skeleton” and “draft.” The agenda is a skeleton agenda because we have no specific sessions or speakers listed. We will do a Call for Content in the fall (likely October), hold a vote of possible content sessions among our alumni, and fill in sessions and speakers from that.

The agenda is draft because things can and will change. Some of our content depends on sponsorships. We sometimes have to move items to accommodate our host hotel. Occasionally we just get a (brilliant) new idea we feel we need to add.

But, nevertheless, this agenda will at least give you an idea of which days you should plan for your November, 2017 trip to Santa Rosa. New things to note on the 2017 agenda:

  • We have added Wine Education Sessions to Thursday afternoon. These small-group sessions will be limited to 25 attendees who will taste, evaluate, and learn about interesting or unique wines.
  • The Expo has been moved back to Thursday evening. This will change if we find a sponsor willing to host the Friday lunch and have the Expo at the same time, as we did in both 2015 and 2016.
  • We have added 30 minutes of Live Wine Blogging Followup after each of the two Live Wine Blogging sessions. This will allow attendees to talk in more depth to winemakers of interest to them or try wines from those wineries that didn’t visit their table.
  • We are eliminating the Sunday morning content and instead having the Sunday Post-Con Excursions start at 9:30 AM. This will give them more daylight hours (critical in November) and allow most attendees to actually get home that day.
  • In part because of the above change to Sunday and in part because of the fewer daylight hours, we are shortening the usual Friday Wine Country Excursions and renaming them Wine Country Dinner Excursions. These will be similar but generally will take place at just one winery.

We always strive to present the best conference possible and hope you appreciate these changes!

Don’t forget – early registration pricing increases on September 30th at midnight.  We have over 90 registered attendees already for 2017 and will be announcing the hotel information in the coming days.  Get on board for the 10th year of WBC and register today.


10th Wine Bloggers Conference to Return to Santa Rosa in 2017

The 10th annual Wine Bloggers Conference will return to Santa Rosa in Sonoma County, California in 2017. The conference will be located at the Hyatt Vineyard Creek from November 9 – 12.

Registration is Open Now

The first and second conferences back in 2008 and 2009 were held in Santa Rosa and this launched the WBC as the annual gathering of online wine writers. Because of this history, it was a natural choice to return to Santa Rosa and Sonoma County in 2017 for the 10th event.

Hyatt Vineyard CreekIn addition to returning to the location of our founding, we are also changing the time of the 2017 conference. The first-ever conference took place in October and we chose November as it is much more affordable in well-visited Sonoma County. Space is simply not available and hotel room prices are too high in our traditional summer months.

NakedWines.comWe are just starting to work on identifying sponsors for the 2017 conference but are super pleased to announce will be the sponsor of the traditional Saturday night banquet dinner. uses crowd-funding to support indie winemakers all over the world and dozens of them work out of their winery in Sonoma Valley. So we’re really excited to meet their winemakers, hear their stories, and learn how this new type of business can interact with the wine blogging world.

For more information on sponsoring the Wine Bloggers Conference, please contact

The Hyatt Vineyard Creek is an AAA Four-Diamond property, styled after a Tuscan villa and perfectly situated in the center of Santa Rosa. Santa Rosa itself is in the center of Sonoma County and so within easy reach of the many wine regions in the county.

Please note in 2017 we are paying attention to our Advisory Board which has been suggesting for years we raise prices of the conference. The WBC prices started at an extremely affordable $95 for Citizen Bloggers in 2008 and we have not increased them since then. For 2017 there will be a graduated $100 price increase, depending on when you register:

  • Through September 30, 2016: $95 published writers and citizen wine bloggers, $295 industry wine bloggers, $395 non-blogging participants (current price)
  • Through December 31, 2016: $120 published writers and citizen wine bloggers, $320 industry wine bloggers, $420 non-blogging participants
  • January 1, 2017 – April 30, 2017: $145 published writers and citizen wine bloggers, $345 industry wine bloggers, $445 non-blogging participants
  • May 1, 2017 – September 30, 2017: $170 published writers and citizen wine bloggers, $370 industry wine bloggers, $470 non-blogging participants
  • October 1, 2017 and Later: $195 published writers and citizen wine bloggers, $395 industry wine bloggers, $495 non-blogging participants

We are expecting great interest in the 10 Anniversary of the Wine Bloggers Conference as we celebrate the past, present, and future of wine blogging. We hope you can join us. Register Today!

Live Red Wine Blogging for #WBC16

Get your taste buds and Twitter fingers ready, it’s time for another exhilarating round of Live Wine Blogging! This time we are focusing on red wines. You know the drill – each winery has 5 minutes to introduce and pour their wine while bloggers taste, evaluate, and tweet as fast as they can.

See our Live Wine Blogging contenders for the Red Wine session below.  We have Twitter lists set up for your reference: Red Wine Twitter List

(it’s a good idea to bookmark or print this list so you can call our your favorites in the heat of the moment.)

Harney Lane
Klinker Brick
Lange Twins Winery &
Michael David
Oak Ridge
Peirano Estate

Recommended Restaurants for Saturday Lunch

Today, you’ll have a chance to grab lunch on your own.  To help guide you towards some tasty options, here are a few restaurants that we would recommend within walking distance of the conference center:

The Dancing Fox Winery & Bakery
Directions (6 minute walk)

Fiori’s Butcher Shoppe & Deli
Directions (4 minute walk)

Lodi Beer Company
Directions (7 minute walk)

Moo Moo’s Burger Barn
Directions (11 minute walk)

Porter’s Pub
Directions (6 minute walk)

Rosewood Bar & Grill
Directions (8 minute walk)

School Street Bistro
Directions (12 minute walk)

Shangri La
Directions (6 minute walk)

Smack Pie Pizza
Directions (6 minute walk)


Where in Lodi are my fellow wine bloggers???


This just in: Announcing your winery hosts for #WBC16 “Excursions Into Lodi Wine Country!”

If you’re smart, you are currently enjoying an amazing evening of wining and dining in Lodi Wine Country. For those of you who are still wondering what kind of treats you and your buddies are in for tonight, we’re here just in time to share the inside scoop!

Your #WBC16 Lodi winery hosts are…

Pick A Peck Of Picpoul = Acquiesce Winery & Vineyards@AcquiesceWine
When in Rhône… Fresh winegrapes off the vine, Rhône varietal tasting, French can-can dancers, & five course dinner ending with sea salt caramel gelato.

The Porron Zone = Bokisch Vineyards@BokischWine + Mokelumne Glen Vineyards
Where Spain and Germany intersect! Tastings of Kerner, Gewrüztraminer, Albariño & more. Tapas and Spanish-style dinner served poolside.

Olive You Berry Much = d’Art Wines@dartWines
Private tour at Corto Olive Oil Facility followed by a personal introduction to Old Vine Zinfandel and Cabernet Sauvignon by the winemaker. Dinner in the barrel room will include Tri Tip, poached salmon and fresh salads.

99 Bottles Of Wine = Estate Crush @estatecrush
Create the perfect Zin! Winning wine will be awarded to all WBC16 attendees following Saturday evening’s dinner. Outdoor dining at the home of the winemaker to include paella and a selection of primo wines.

The Rolling Stones = Ironstone Vineyards@IronstoneWinery
Get your hands dirty while you whet your palate in the stony soils of Lodi’s Sloughhouse AVA! Enjoy an authentic Mexican buffet dinner while comfortably seated lakeside. Vineyard-related games will be available for the group to enjoy.

She’s A Brix House = Klinker Brick Winery@KlinkerBrick
A tour of one of Lodi’s oldest working wineries followed by a tour of a 100-year-old vineyard. Small lot wine tasting followed by a catered dinner at the tasting room.

The Clone Wars = LangeTwins Winery@LangeTwins
Test your wine skills with samples from barrels and fresh winegrapes! Dinner will be served on the outdoor Press Room patio, situated beneath the harvest delivery ramp. A farm-fresh, five course dinner awaits.

The Rack Pack = The Lucas Winery@LucasWinery + McCay Cellars@mccaycellars + McKenzie Vineyards + Robert Lauchland Vineyards
Chardonnay pick (light “work”) followed by individual press and tasting. Dinner prepared with locally-sourced produce served al fresco.

Three Ring Circus = Michael David Winery@MDWinery
A winemaker-led in-depth tasting, complete with barrel samples, followed by a casual and kick-back sushi dinner paired with premium wines and beers.

The Wine Abides = m2 Wines@m2Wines
The dude abides over Old Vine Zinfandel vines. Tours and tastings followed by appetizers and dinner and dessert paired perfectly with select wines.

Viva La Vino = Oak Ridge Winery@OakRidgeWinery
Vineyard and property tour ending with Sparkling wine and Charcuterie and a six-course dinner in the orchard, prepared by the winemaking family.

Gone With The Wine = Oak Farm Vineyards@OakFarm Vineyard
Frankly my dear… A historical tour with tastings followed by dinner prepared by a previous “Cut Throat Kitchen” contestant will have your palate giving a damn.

Souzão Berry Fields Forever = St. Jorge Winery
Home of Lodi’s only underground barrel cellar! Vineyard tour followed by single-vineyard wines paired with an authentic Italian-Portuguese fusion dinner.

Toast Of The Town = Borra Vineyards@BorraWine + Toasted Toad Cellars@ToastedToadWine
A visit to Lodi’s Gill Ranch will be followed by a visit to Lodi’s historical downtown. Father/daughter winemaking team will entertain with a three-course dinner paired with unique Portuguese and Italian varietal wines.

Blends With Friends = Watts Winery@WattsWine
Can you say Barbera Blending three times fast? Receive a bottle of your own creation. Enjoy an Italian dinner off Tri Tip, pesto chicken and more!

Dutch Crush = Van Ruiten Winery@VanRuitenWinery
Vineyard tour, crush demos and lab lessons from the winemaker! Ride a harvester and then enjoy a tasting of reserve wines and dinner under a vine-covered patio. Dutch treats for dessert!

We hope you enjoy your evening in Lodi Wine Country! Share your experiences with everyone by tagging @WineBloggersCon and @Lodi_Wine and using hashtags #WBC16 and #LodiWine!