In light of participants requesting more sessions, we have chosen to start the conference earlier this year, beginning registration at 10:00 on Friday morning. Therefore, you can expect a robust schedule on both Friday and Saturday, packed with educational sessions on the convergence of wine and social media. Both days will also contain several tastings on Austrian wine, as well as an incredible introduction to Austria’s culinary history. On Sunday, we will trek into Austrian wine country, allowing each participant to choose a region that interests their palate.
| Friday 22nd | ||
| 10:00 | Registration Opens at the Schoenbrunn Palace Orangery | |
| 11:00-13:00 | Lunch & Exhibition * | |
| 13:00-13:45 | Opening Welcome and Presentation | |
| 14:00-15:00 | Publishing Keynote: Elin McCoy, Author of “The Emperor of Wine” | |
| 15:00-16:30 | Media140 – Social Media and Blogging Clinics | |
| 16:45-18:30 | Technical Austrian Wine Tasting: Led by Willi Klinger of the Austrian Wine Marketing Board | |
| 18:30-19:00 | Free time & mingle | |
| 19:00-21:30 | Dinner in a Traditional Austrian Heurigen | |
| 21:30 | After Party | |
| Saturday 23rd | ||
| 8:00-9:00 | Breakfast “mingle” | |
| 9:00-10:00 | Session/Roundtable – TBA | media140 Roundtable |
| 10:15-11:15 | Workshop 1 | Workshop 2 |
| 11:15-11:45 | Coffee | |
| 11:45-1:00 | Publishing Keynote: Evan Schnittman of Bloomsbury Publishing | |
| 1:00-15:00 | Lunch & Exhibition* | |
| 15:00-16:00 | Session 3 | Workshop 3 |
| 16:15-17:45 | Technical Chilean Wine Tasting | |
| 18:30-21:00 | Closing & Dinner at Österreicher im MAK - Sponsored by Niederösterreich | |
| 21:00 | After Party | |
| Sunday 24th | ||
| Regional Wine Tours all day long | 3 Regions: Burgenland, Weinviertel & Danube | |



