Monitor: Dan Coward
Time: 11:15 – 12:00 pm
Roundtable Contributors: Amy Lillard, Oscar Quevedo and Ken Payton
Theme: The potential benefits and pitfalls of the relationship between bloggers and wineries
Questions to be Addressed:
- Should a winery treat a wine blogger in a different way to a traditional wine journalist?
- When dealing with each other what are the ultimate goals of the wine blogger and the winery?
- How does a winery offer discovery or variety to a wine blogger?
- What’s more important – free samples or grand experiences?
- What’s more interesting to a blogger’s readers – a thorough treatment of one winery or single wines from lots of different places?
- What’s the value of wineries acting together to promote a grape/cause/region to wine bloggers? And what role does the generic regional wine body play in this?
- What’s more valuable – a winery having its own blog, or a winery whose products are regularly featured on external blogs?
- Should a winery’s own blog ever review wines from other wineries?
