European Wine Bloggers Conference

Moderator: Denise Medrano

Time: 11:15 – 12:00 pm

Roundtable Contributors: Daniele del Gesso, Zev Robinson, Gwendolyn Alston

Theme: How is Videoblogging Changing the Online Wine Landscape?

Questions to be Addressed:

• What, in your opinion, is the future relationship between video blogging and the traditional written blog?
• What makes a wine video different from other types of video?
• What does video add to the wine blogosphere?
• Is video more effective in getting the wine message across to the viewer or less effective?
• What are some alternatives to video wine reviews?
• How would you encompass other aspects of social media into wine videos re: the recent L’anima challenge and twitter?
• Technical aspects of videoblogging: how important is the equipment and is a flip camera enough?
• How, in your opinion, do you make an interesting video? What turns you off? What is the ideal length of a wine video? What makes a wine video good or bad, or is it all just shades of grey?
• How can wineries use video in an interactive way on their blogs to get their message across? How do they convince viewers that it’s not a sales pitch (even though we all know it is)?