Moderator: Robert McIntosh
Time: 9:00 – 9:45 am
Roundtable Contributors: Evelyn Resnick (Wine Brands Blog), Philippe Hugon (Vinternet)
Theme: The Social Wine Brand and the Value Chain
Questions to be Addressed:
what do we understand as a ‘brand’?
what happens to a brand in the social media space?
what roles do wineries, importers, retailers, bloggers and consumers play in this brand discussion?
how [...]
