If you do attempt speed dating, avoid static, standardized conversations…To obtain more experiential information, try telling a joke.
– Psychologist Ander van der Linden – Scientific American, March 1, 2012
In the modern world of online dating, information about a potential date takes hours, if not days, to mine through before the first introductory email is sent. But in the concept of rapid-fire dating known as “speed dating”, the idea of online dating is heightened 1000 fold: the process of connection is quickened to 3 minutes or less and forces participants to make dating decisions, post-haste, before moving on to the next suitor. Speed dating and it’s wine counterpart, Live Wine Blogging, forces opinions based on initial, gut reactions. Second guessing the nuance of dried rose petals on the mid-palate of a particular pinot noir? There’s no time for that at the Live Blogging Sessions at WBC14 – critique comes fast. Decisions are made quickly. Time is of the essence….
There are separate Live Wine Blogging Sessions for white and red wines at the WBC14. 65+ wines will be presented on Friday and Saturday at the WBC and by a variety of national and international wineries, importers, and retailers. LWB is a frenzy of tasting activity and social media and represents a prime chance for bloggers to participate in an interactive wine tasting where winemakers and bloggers race against the clock to pour, taste, record tasting notes online, and repeat for an hour. LWB is a social media blitz and bloggers and winery representatives are encouraged to come prepared to tweet and post their thoughts about each wine and the event online. Past Live Wine Blogging events at WBC have trended #1 in the world on Twitter and we desire to achieve this reaction, again, on Friday and Saturday at #WBC14.
Many winery principals will be on hand pouring their wines at the Friday and Saturday LWB events. Raincoast Crisps, Riedel USA, Wine4Me and the participating wineries are all sponsors of LWB. Bring your questions, your decisive palate, and your social media presence with you to this distinctive, new media approach to blogging about wine on Friday and Saturday at #WBC14.
Friday, July 11 2:15 – 3:15 pm – White & Rosé Wines
Saturday, July 12 3:30-4:30 pm = Red Wines